Will we, won’t we? Depends on you!

It’s almost two weeks since we opened this year’s fundraising drive.

This year, we are hoping to raise just INR 300,000/- towards the cost of the 2014 Prajnya 16 Days Campaign against Gender Violence. Much of this whatever we raise–acknowledging that we have never raised our full asking amount–goes towards the salary of the Campaign Associate/Coordinator and in the last two years, the Media Associate. Both of them work 24/7 and then some in the four weeks preceding the campaign and the campaign fortnight. Increasingly, their work stretches till the end of December, as we do more programmes that require reports and follow-up, and campaign report-writing gets more complicated with more diverse programming. Even with these two people working that hard and the couple of us that end up working full-time but honorarily with them, we are usually physical wrecks by mid-December. But selective amnesia starts to kick in and we recall the season’s buzz and start planning again almost right away, just holding ourselves back by saying, “We really should wait for the Campaign to be in place and besides, we don’t know how much money we will have.”

We end up being so tired post-campaign that we have put a “sabbatical” system in place. After every three years, we stop for a break. (Yes, I know a sabbatical happens once in seven years, but believe me, campaign years leave you exhausted as if you’ve packed the work of two years into one!)

The 2014 Campaign will be the third in our second cycle of campaigns. In this campaign, we will want to replay every idea that worked in the last two years, do it better, do it more and push for maximum impact. We will want to bring together the people we have worked with. We will want to set the agenda for the work of the sabbatical year. We will want to tie up loose ends on processes that have taken two years to gain momentum. This is an important year for us.

Next year, there will be no campaign.

And the fact is, this year too, there will be no campaign if we do not raise any money for it. And in these two weeks, we have only one donation in the till–the starter donation I made. Not just the campaign, actually, if our resource mobilization does not improve so that we can scale up if just enough to do work that’s now becoming possible, then we will have to shut our doors altogether. But that’s the subject of another blog-post.

I want to tell you–if I haven’t already–why we come to individuals for donations every year. In the beginning, it was because only our friends and families would support us. Who else would back untried, untested people trying to do something they could not guarantee would work?

Over the years, especially for the 16 Days Campaign, we have come to love the idea that the campaign happens because of a community of individuals who tell us over and over: This is important work. This cause, this work, are important to us. We appreciate your efforts and we think you should continue to make them. With each donation, this is the message we get from you. Therefore, we tell ourselves, that when you give again and again, you reaffirm your support to this cause: to end the silence around gender violence, and ultimately, the violence itself. As each donor joins this caravan for the first time, and as the caravan grows, it becomes a force that no one can resist. Individual donations matter to us, because they speak of a growing community around this cause.

People suggest to us we approach companies for sponsorship. We could, I suppose, but in the beginning, Prajnya and the campaign felt like saplings whose identity–astitva or brand–we needed to shelter and nurture. And then again, who would have sponsored us in 2008? But then, we fell in love with this idea of people choosing to be part of our journey by giving, by working with us, by sharing something they had (a skill, a network, a resource, a space), and now, I don’t want a gift to the campaign to be a financial or marketing decision. Companies do occasionally make donations to the campaign, but we know them so we know they are made from a sense of citizenship, from a commitment to equality and justice and because they have come to believe in this work. And they are gifts without strings, not sponsorship.

Moreover, it now seems so much more meaningful when people and organizations consciously join us in small ways. It’s a much bigger contribution to our work. I don’t want support for the 16 Days Campaign, in particular, to be a business decision. It must be a citizenship decision, a humanitarian decision, a justice decision–a conscious, mindful decision.

And so I sit here thinking, why have I not seen a single deposit or cheque in two weeks of a six-week fundraising drive? I can think of three reasons: donor fatigue, “bystander effect” and procrastination.

  • I think it’s absolutely fair for our older friends to feel they’ve given a lot and it’s now someone else’s turn. No argument at all. Some of our supporters have given every year since year 1, and must wonder if we will ever stop asking. Your gifts have already made so much possible that I couldn’t begin to make a list.
  • I too sometimes think when I see an appeal or a petition that what I can afford will not count and that someone else will surely make a better gift. After all, this or that organization manages to do a lot, so they must be getting money from somewhere else. I just want to clarify: we don’t. We do depend on you, but we do understand that everyone has constraints and limits as to what they can give.
  • Finally, please give today; don’t wait until the end of May because we might make all kinds of bad decisions in panic! Every gift waters the seeds of hope in our hearts! And there’s no little gift–we use everything frugally and make it stretch.

What happens if we don’t raise this money? It’s very simple. We simply won’t do the campaign this year.

Your gifts are our gauge. When you give, we read: This is a good thing to do and it would be useful to do it again this year. When you don’t give, we read: This may no longer be a useful thing to do. And it’s fine to send us that message. We will move away from the campaign and find other ways to be useful.

But do we think the campaign still has utility as an advocacy tool? We do.

  1. Every year, the campaign opens doors for us to try new issues, new frameworks, new media and formats, new partners, new resource people and most of all, new audiences. The banner of the campaign and the seasonal momentum open doors for us for year-round activity.
  2. We still come across people who are not sure that what happens to them is violence. The work of dismantling old ways of thinking remains useful and necessary. Changing that way of thinking has always been the measure we’ve offered for the effectiveness of our work, although we have never measured it–if someone listens to our programmes and goes back thinking, what has been happening to me is violence, not my destiny, we’ve been useful.
  3. In Chennai, our campaign has also been a platform that has brought together a cross-section of people with different degrees of experience and expertise in this field and given them a chance to engage with each other. Artists, social workers, lawyers, teachers, students, government servants, caregivers–our programmes try to connect people with each other.
  4. Each year, new people–as individuals or members of organizations–volunteer with the campaign, and the numbers of those who are aware and well-informed grows.

Let us know what you are thinking. This is our society, our problem; this is your campaign too.

I want to finish by thanking you for reading this, and for all your support in the past. I want to share with you once more our fundraising appeal for this year, and invite you to give and/or to share with others who might.

In sum: Half-empty or half-full?

We launched our 2013 fundraising drive on April 14, 2013 with a target of Rs. 300,000/- (3 lakhs).

As we closed yesterday, on a preliminary tally, we had received Rs. 177002/- in 15 individual donations and one corporate donation. That makes up about 59% of our target.

We remain short of 41%. Of course, the end of the “fundraising drive period” does not mean people cannot and will not donate after this. But what it does mean is that we will have to trim our sails somewhat and that we will come around once more in a few months with a begging-bowl. Please bear with us then.

Notwithstanding the disappointment of the fundraising deficit, it means a lot to us that so many people cared enough to take the time and effort to see what they could spare and share for our work. People ask who funds us, and we are proud to say our work belongs to you–our immediate community–and through you to the larger community in which we live and where we seek to bring change.

Thank you for your faith and support! It’s what keeps us going.

Grey skies. Are sunny fundraising days past?

This week, we received only Rs. 2000/- in donation. Only, that is, in relation to our goal which is hopelessly distant.

But it’s a precious 2000, not just because every rupee counts and every donation is an expression of support, but because it comes in memory of a childhood friend who passed away too, too early. Perhaps it will bring us luck in this coming week, the last week of this fundraising drive.

Happier news, though from Neela Thaamara: Lots of people have been asking about the bags, and orders are now coming in. They did not print too many, though, so if you want one, place your order today.

And no, even if all the bags sell, we will still be way short of our target, INR 300,000/- (3 lakhs). So if you can help us find a few large donations to cover the distance, we would be very grateful. This year’s 16 Days Campaign against Gender Violence and several other projects hang in the balance in the meanwhile. Please help!

Blue lotuses in our garden!

ntb1Neela Thaamara, a Kurnool-based business, owned by our friend Kavitha Reddy (who gifted us those lovely dupattas for our fifth birthday!) will share proceeds from the sale of some lovely shopping cum book bags with Prajnya.

The bags are available in nine designs and cost just Rs. 250/- each. You can order them directly from Neela Thaamara at neelathaamara1@gmail.com. They’d be useful anywhere and make great gifts.

We love the bags and have posted photos here. But you can also see them at Neela Thaamara‘s FB page.

10 days, 100,000 to go… will we, won’t we?

This week, we received Rs. 56001/- in donations. Thank you very much to our donors, all of whom have been supporting us since the beginning.

We still have half the journey ahead, and just over ten days to go. Will we make it? Won’t we? My eyes are shut tightly, my breath almost suspended, fingers and toes tightly crossed and touching wood…. it will happen, surely! We cannot have so much support and not receive the rest of what we need?

There’s some other good news too, but it deserves a post of its own!

A good week, but we’re still not looking!

This week, we received donations (counting pledges and undeposited cheques) of Rs. 73,000/-. I am almost afraid to be happy about this…. what if, what if, what if? Easier not to celebrate but to focus on the amount remaining–more than 50% in about 20 days. Will we make it?

Someone asked me this week: Why May 31? Can’t people donate after that? Of course people can donate after that and they do year-round. But here’s the thing, a lot of what we do takes planning far in advance, and we can’t plan on money we don’t have. For instance we want to hold 3-4 roundtables for HR managers on workplace sexual harassment. To set dates, block our resource persons’ time, block a venue and go through the process of inviting, following up, chasing and reminding participants, we need a lot of lead time. Working back, that means we need to be fairly sure of a minimum amount of money in the bank as well. If we know June 1 what we definitely have to work with through the year, we will adjust our reach and plans accordingly.

For now, on May 12, we have more than half of our fundraising target to meet. And we sit here, fingers and toes crossed and touching wood, not breathing, not wanting to look, hoping for the best.

We leave with the gentle reminder that for Hindus, Akshaya Tritiyai is a really good day to donate. Whatever you do on this day will multiply. What you give us will multiply in our accounts. Whatever good karma you earn will multiply. And your ability to give will multiply. It is the gift that keeps on giving!

THANK YOU SO MUCH!

PS: Suchitra Laxman made us a new fundraising presentation that introduces our work to new friends and also explains what we are raising funds for. Do share! Thanks!
About Prajnya and why we seek support 2013-14

And we’re off…

This week, Prajnya received Rs. 17,000/- in donations, all on the same day! And then we started this week with another Rs. 5000/-. Thank you to our donors! You know who you are!

I am holding my breath, touching wood, crossing fingers and toes (you do too, please!)… please, please, please let this continue. We are still not even at 10% of our goal: Rs. 300,000/-.

I want to write something about the timing of this drive. What is logical is for us to raise funds at around the time that people are looking for tax savings–the last quarter of the financial year. It also allows us to enter the year assured of the funds we need to do our work. However, that leaves us carrying over a larger balance amount than we’d like or should.

The advantages of an April-May drive now seem many. First, we know what we are carrying over and can more accurately assess need. Second, given Chennai’s heat, it’s a quiet time for us anyway and our work tends to be routine and low-cost so it’s okay if funds are only trickling in now. Third, we started this drive on a common New Year’s Day (April 14) and it will take in Akshaya Tritiyai (May 13). We are hoping people will want to celebrate these by giving–to us, as well! When I have the money, I like to do that as part of my celebration. Finally, with the drive ending before the substantive planning for the 16 Days Campaign against Gender Violence begins, we should, hopefully, have the resources we would like and won’t have to spend our energies on fundraising closer to the time. Fingers crossed that this drive is successful!

We have created a slideshow version of our fundraising appeal so that we (you and I) can share that as well. These days, when everyone is so busy and processing so much information all the time, the brevity of slides and bullet-points is handy. Take a look: With your help, we can do anything!

The first stretch is the hardest?

Week 1 of our 2013 fundraising drive just got done, and with just one donation of Rs. 1001/-: mine. That’s disappointing. We need to raise 3 lakhs (300,000 rupees).

The hardest part of my work in Prajnya is keeping the faith–that this work is worthwhile, that we will find people, that we will find financial and material support. If I lose faith, then the most important function I perform–cheerleading–lacks conviction.

In some stretches, nothing seems to work as it might. This has been such a stretch. It is clear to us we have pushed the volunteer team model to its limits. Using space at home is also limiting to everyone. And yet, moving out is not an immediate option.

With so much awareness about gender violence post-December 2012, I have wondered what is left for us to do. But there is work–there is the deepening and widening work of imparting more information and more skills. There are still serious research gaps we aspire to be able to fill.

And there is our other work. The work that actually inspired the launch of Prajnya–oral history and documentation on women’s work in the public sphere and peace education. For me, the near-comatose state of our peace education projects has been very saddening. I think, if we cannot do this work, then what work do we want to do at all?

So to find that at the end of the first week, our fundraising drive has lacked both tail-wind and momentum, makes me anxious. Very anxious.

If you missed our fundraising appeal, here it is: https://prajnya.wordpress.com/2013/04/14/with-your-help-we-can-do-anything/

With your help, we can do anything!

April 14, 2013

Dear friends,

It’s a new financial year, and the beginning of a new calendar year for many of us. Prajnya enters this year with a little unspent money, from late-in-the-year donations and workshops we did—and for us, this is a relatively new experience. It emboldens us to dream—of doing more, of doing bigger and better, of moving into our space, of paying for a core team. But dreams cost less than reality.

Nevertheless, at Prajnya, we have never let reality deter us. We had faith that if we started doing what we could, friends who share our values would soon walk with us and become part of our dream. As you have. Have we remembered to thank you, and have we thanked you profusely enough?

For our most visible and active programme, the Gender Violence Research and Information Taskforce, 2013-14 is going to be a year of ‘deepening’ activities. So far, we have tried to reach as many people as possible to get them to think and talk about sexual and gender-based violence. After the December gang-rape in Delhi, awareness is much greater. We would like to take the next step to do more training, dialogue, research-based information initiatives and closed, focused, substantive conversations. This year of quieter, deeper public education work will cost us around Rs. 250,000.00, out of which Rs. 200,000.00 is our budget (for programme, materials and human resources costs) for the 2013 Prajnya 16 Days Campaign against Gender Violence.

The less visible part of our work, done under the rubric of the Prajnya Resource Centre on Women in Politics and Policy, is in the area of women’s history. Apart from the many activities that cost us virtually nothing, we would like to take some of the oral history work we have done a little further—transcription, editing, perhaps podcasting—and we would like to hold outreach activities for both oral history and the Prajnya Archives. A little deepening and a little widening, in this case! We would like to make Rs. 50,000.00 available to this work.

In all, we anticipate that with an additional Rs. 300,000.00 that we raise between April 14, 2013 and May 31, 2013, we should be able to sustain our activities at the present level, while deepening our impact.

This is going to be a year of some comings and goings in our team. No one ever really leaves because everyone volunteers, but we anticipate that there will be some changes in how much time and what kind of time people will be able to give. The ability to outsource some work (such as transcription) or to pay trainers an honorarium will go a long way to allowing us to function. We are anxious that while people are newly aware and eager to be informed or to act on women’s rights and security, we should be available to do this work. This should not be the year that we lie low because of a lack of human and other resources. Please help us make this transition.

We are also very ready to move into an office of our own (rented, gifted or loaned). We anticipate that between rent, overheads, maintenance and human resources, this will add around Rs. 600,000.00 a year to our budget. In this appeal, we are not asking you for that. With all the challenges of our present situation (borrowed space, volunteers on varying schedules, nowhere to hold a small meeting), it is more important to us that we have the money we need to get the work done. We trust the rest will follow. Somehow, someday, soon.

To summarise: between April 14 and May 31, 2013, Prajnya is trying to raise Rs. 300,000.00 (Rs. 3 lakhs) to support its activities in 2013-14. We would be extremely grateful for your support.

This is how you can donate:

  • By cheque or DD (payable at Chennai) in the name of “The Prajnya Trust” to our registered office address. Email us (prajnyatrust@gmail.com) for an address.
  • By electronic transfer:
    • Account name: The Prajnya Trust
    • Bank & branch: HDFC Bank, T.Nagar, Chennai 600 017
    • Account number: 02062560002557
    • RTGS/ NEFT IFSC: HDFC0000206
    • Please email us (prajnyatrust@gmail.com) to inform us of your donation, donation date, amount and transaction details.
  • We prefer not to receive cash donations.

Please note: Donations to Prajnya qualify for tax deduction. [Donations to Prajnya from 01-04-2008 to 31-03-2011 qualify for deduction under Section 80G of the Income Tax Act, 1961 as per I.T. Dept. Notification DIT (E) No. 2(573)2006-07 dated 26-09-2008. In view of the amendment brought about by Finance (No.2) Act/ 2009 regiarding automatic renewal of exemption u/S 80G, approval granted earlier to the Trust is valid in perpetuity.]

 

We are, because you support us. Thank you!

Warmly,

Swarna Rajagopalan
Managing Trustee, Prajnya